When I first began writing, I wrote about everything.

Books I had read, life experiences, random thoughts, etc. Even wrote about my 10 favorite beers.

Which was fine, but I wanted to be a great writer.

I STILL want to be great writer.

Specifically, I want people to read, appreciate, and share my writing.

I think that one of the easiest ways to do this is to write about topics you’re an expert in.

Seems hard, but the good news is: Everybody is an expert in some topic.

Let’s use the following three writers as an example:

• J.D. Vance – Wrote Hillbilly Elegy (which is now a movie)
• Scott Adams – Cartoonist behind Dilbert
• David Goggins – Author of Can’t Hurt Me

All of these authors come from unremarkable backgrounds:

• J.D. Vance – Grew up in Rust Belt of Ohio with “hillbilly” roots.
• Scott Adams – Spent 16 years working in the corporate world.
• David Goggins – Had an abusive father and was raised in a single-parent household.

We’ll call these backgrounds “Experience A”.

Yet they all went on to do something impressive:

• J.D. Vance – Went to Yale Law School.
• Scott Adams – Woke up at 4am daily to practice drawing comics.
• David Goggins – Became a Navy Seal and ultramarathon runner.

We’ll call this Experience 2:

These three authors combined these backgrounds with their unique experiences. They identified the different parts of their lives that overlapped, and wrote about that topic. Visually, it looks something like the following:

For me, I publish my best writing on LinkedIn.

This blog is more of an experiment than anything else. I write about whatever I want. There is no Venn Diagram.

On LinkedIn though, I write for impressions and reach. It’s my job.

With over 100+ trial posts, I noticed that I developed a niche:

Job Hunting/Recruitment + Career Satisfaction + Sales = Wriitng About Career Advice

The job hunting knowledge comes from working for 5 years and my industry (recruitment).

I understand career satisfaction because I was unhappy in my first job in finance, and now I love what I do.

My sales knowledge comes from doing sales for 5 years. Getting a job requires that you sell yourself.

Here is what my writing Venn Diagram looks like:

Individually, none of these experience are unique.

But combined, they give me a unique perspective that I want to share with others.

And most importantly, a perspective that others want to hear.