In the 1519s, six hundred men arrived by boat at the Yucatan Peninsula determined to explore the New World and its riches. First though, they did one thing: sunk their ships so there was no possibility of returning home.
This action, ordered by their captain Hernán Cortés, made it clear that their only option was to continue on their path forward and it’s an extreme version of what is known as a “Commitment Device”.
Commitment devices, at their core, are a method which allows you to make a current decision that either encourages, or discourages, a future action. If you’re lucky, the first commitment device you had in your life was your parents. Growing up in their household committed you to living by their rules and expectations.
Once you grow up though and enter the world, you’re on your own. Without commitment devices, it can become hard to make progress on goals because you need to rely completely on willpower, which can be HARD. You don’t have an infinite amount of it and willpower varies day-to-day, which in the end can lead to inconsistent results when it comes to your goals
That’s where commitment devices come in. There are many different commitment devices out there, but they usually fall into three distinct categories: Restrictive, Public, and Sunk Cost.
Restrictive Commitment Devices
Restrictive commitment devices are ones that stop you from doing something in the future and they are most effective at removing bad habits. Usually they do this by increasing the friction of a bad habit (i.e. unplugging your TV to make it harder to watch) or they make it completely impossible (completely getting rid of your TV).
Common restrictive commitment devices:
- Internet blocking apps. I use StayFocusd to set my surfing limit on Reddit to 30 minutes each day.
- Deleting apps off the phone. I haven’t had Facebook on my phone in years.
- Avoiding buying unhealthy food. If you don’t have junk food, you can’t eat junk food.
Restrictive commitment devices are far and away my favorite approach to stopping bad habits. They are easy to create and if you implement them correctly, you’ll be able to benefit from them for a long-time.
Pros: Incredibly easy to implement
Cons: Hard to undo (by design).
Great For: Stopping bad habits
Public Commitment Devices
A public commitment device is one that uses social pressure to encourage or discourage a certain behavior. While many people have seen success with these, the downside is they rely on fear for motivation. They can be effective in the short-term, but it’s hard to make changes stick for the long-term unless there’s another underlying motivation.
Common public commitment devices:
- Announcing your New Year’s resolution to your family.
- Posting an announcement online that you’re going to start a business.
- Telling a group of friends you’re going to stop drinking.
- Committing to working out with a gym buddy.
For me, I’ve done all of the above (except for #3) and they have all failed at one point or another. The only public commitment device I’ve seen real success with is this blog. The key differentiator for me was that I wrote on my own for a few months before publishing the blog. Then, only after I had published articles for over a month, did I finally make a small public announcement.
The commitment device in this instance is really just an addition to another goal that I have, which was to start writing more. That goal came first, and the fact that I turned this into a public commitment device provided additional positive reinforcement.
Good for: Building selective new habits.
Pros: Highly binding, especially in the short-term.
Cons: Not as effective as you’d like them to be. High potential for public embarrassment which can damage your mindset and goal setting.
Sunk Cost Commitment Devices
These are the worst type of commitment devices. They rely on the idea that once you pay money for something, you’re more likely to do it. Avoid these at all costs. Common sunk cost devices:
- Buying a year long gym membership
- Purchasing an annual subscription to a wellness app
- Getting that sweet, sweet Peloton you always wanted
Now that is not to say, don’t buy a gym membership or a Peloton. Just don’t go and buy those if the primary goal of your purchase is to develop a new habit. If you go into it with that goal, you’ll likely join the one extremely large group of others who make up the $1.8 billion of unused gym memberships each year.
Good For: Nothing
Pros: These make you feel good in the short-term.
Cons: Ineffective. Prone to the fallacy of sunk cost.
Contractual and Financial Commitment Devices
Contracts are not normally referred to as commitment devices, but at their core that is what they are.
When you enter into any type of contract, whether it’s with your employer, the bank, or the government, you are committing to fulfill your side of the contract. However, this post is not about contracts. This post is about improving yourself.
Some people do use these though to reinforce specific types of behaviors. Examples that I have seen:
- Signing contracts with trainers to hit certain goals (or pay them money).
- Creating a curse jar so you stop using swear words.
- Joining the army to get in better shape.
Good for: Financial decisions
Pros: Legally binding. There will be consequences.
Cons: Legally binding. There will be consequences.
In Summary…
Commitment devices often fail because they were not built on a strong foundation. People make big announcements about how they’re going to change (New Year’s Resolutions come to mind?), but after that initial burst of enthusiasm fades, so does your commitment.
With enough effort, any commitment device can be undone. So before you put them in place, think long and hard about why you are doing it.
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